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Millennials and the Pop CultureBy William Strauss, Neil Howe
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Strategies for a New Generation of Consumers in Music, Movies, Television, the Internet, and Video Games.
In this new book, William Strauss and Neil Howe do for the entertainment industry what they did for colleges, the armed forces, and others who design or sell products for today's young people. They explain how, and why, Millennials have grown up to be so different from what nearly everybody expected--and how to turn this new youth tide to your advantage.
- Sales Rank: #1276618 in Books
- Brand: Brand: LifeCourse Associates
- Published on: 2006-03
- Number of items: 1
- Binding: Paperback
- 247 pages
- Used Book in Good Condition
Review
America's foremost authors on generations offer unique insights showing what we're doing right and wrong, and why. -- Cathy Black, President, Hearst Magazines
Students and administrators say they can already see indicators of the trends predicted by the authors. -- The Chronicle of Higher Education
Students and administrators say they can already see indicators of the trends predicted by the authors. --The Chronicle of Higher Education
The authors make short work of most media myths that shape our perception of kids these days. -- The Washington Post
The authors make short work of most media myths that shape our perceptions of kids these days. -- The Washington Post
The authors make short work of most media myths that shape our perceptions of kids these days. --The Washington Post
Their book illuminates changes that really do seem to be taking place. -- David Brooks, The New York Times
Their book illuminates changes that really do seem to be taking place. --David Brooks, The New York Times
The authors make short work of most media myths that shape our perceptions of kids these days. --The Washington Post
Students and administrators say they can already see indicators of the trends predicted by the authors. --The Chronicle of Higher Education
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